SASKIA HARPE

Marketing assets for Umbrella Records, a cozy record store that will shelter you from the storm. The store’s rebranding aims to attract a younger crowd with a modern, minimalist design. I used a black and white image of Vancouver’s Gastown, where Umbrella Records is located, with bright orange accents to represent the joys of good music on a rainy day.

Programs used: InDesign and Photoshop

I used the shared circular shape of an umbrella and a record to create the logo, with the handle of the umbrella serving as the ‘U’ in Umbrella.