SASKIA HARPE

For White Stuff’s new flagship shop in Edinburgh, we wanted to create a fun window display that was specific to the city. The dog is a nod to Greyfriars Bobby, the terrier who famously stood by his owner’s grave for 14 years, and is a bit of a legend in Scotland. After many iterations, we decided that drawing a terrier would be too on the nose, so we landed on our own ‘White Stuff’ Bobby. The shrubs add depth and reference the highlands, and the concentric hanging circles and zigzags are interpretations of our standard brand patterns.