SASKIA HARPE

For the Rewind campaign, which celebrates 40 years of White Stuff, we went back to our roots in the ski and surf world. This billboard and the 6sheets include a group of Cornish surfers and Scottish ski tourers. The brief was to include a variety of people, showcase the product, and clearly communicate the nature of the campaign.

White Stuff’s 2024 Christmas campaign that involved bringing back five groups we had featured in our 'Life, Stuff, Style’ segment including choir singers, community crafters and life drawers. We wanted each billboard to sit within a gold frame to amplify the homely, festive spirit of the campaign.